Tell your Socktober story!
Promoting Socktober around your school community is one of the most important ways to get everyone involved and maximising the difference your school can make for children in need. We've put together some resources to help you spread the word and build some buzz for your Socktober celebrations.
Using these resources, you can reach out to parents and invite them to register their children, share some snaps on the socials, and stop the presses with a Socktober scoop.
Five steps to promoting Socktober
Strength in numbers! Reach out to parents today and invite them to register their kids for Socktober. It's safe, secure and takes a few minutes. A template email can be found above.
Recruit your colleagues... teamwork makes the dream work! Let your colleagues spread the word in class and generate some buzz in your school around making a difference for children in need.
Connect your community... Invite your parent community to get involved in your Socktober Event Day at school or in students' at-home activities. Connect with local sports teams, businesses and identities to add some pizazz to your Socktober celebrations.
Alert the media... Local media love a good news story that is local and involves action. Socktober ticks every box! You don't need to be a seasoned PR guru to get a good story out. Just contact a local outlet or journalist, let them know what's going on at your school (a picture always helps!) and invite them to learn more.
Use the power of social... So many schools are maestros of social media, with Facebook, Twitter and Instagram becoming a colourful patchwork of playground and classroom activity. Share your Socktober successes on your school's account and join the nationwide conversation by using the hashtags #Socktober2021 and #Socktober4Mission
Send a Socktober scoop!
For we cannot keep from speaking about what we have seen and heard. (Acts 4:20)
Socktober is a celebration meant to be shared, and in every community across Australia there's at least one media outlet ready to publish your school's Socktober successes. Local media outlets are always on the lookout for good news stories happening in their community, and a school taking action for children in need ticks all the boxes. So don't keep from speaking about what your students have seen and heard - let the press know. Send an email with a pic to a local journalist, or use our media release template to alert them about your Socktober Event Day. Remember, there's also local radio stations, who might be able to visit your school on the day or interview you and some students about their Socktober experience. In some places, even the local TV network might feature your school - it's all in how compelling you can make your story!

Socktober Media Release Template
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Share your Socktober snaps...
With hundreds of schools across Australia kicking goals for kids in need during Socktober, why not make your effort stand out? Take some pics of the goals your students are kicking - on and off the field - and share them on social media using the hashtags #Socktober2021 and #Socktober4Mission.
Make sure you have permission from all students before sharing.
We will share the best pics we see, so get snapping!
...or make use of ours!
We have a bank of beautiful photos from our focus project in Thailand, the Good Shepherd Sisters Kindergarten Centre, and from projects all around the world. These can illustrate the impact of missionary projects which serve communities in need, as well as putting faces to the names of the people we are supporting.
Contact us if you would like access to any of our collection.